The world, as we know it today, is facing unprecedented challenges. Communities at the bottom of the economic pyramid have a disproportionately larger struggle in building sustainable livelihoods. 

A bold response is needed to spark innovation and disrupt the system to address these challenges and The/Nudge Prize aims to be a platform that catalyses the spark.

Our vision is to inspire and nurture India’s best minds through grand challenges, with expert guidance and support, that will focus the attention of problem solvers, corporate sponsors, and policymakers on specific problem statements with a defined timeframe.